What is Social Media?
“Social media is online content created by people using highly accessible and
scalable publishing technologies. At its most basic sense, social media is a shift
in how people discover, read and share news, information and content. It’s a
fusion of sociology and technology, transforming monologues (one too many)
into dialogues (many to many) and is the democratization of information,
transforming people from content readers into publishers. Social media has
become extremely popular because it allows people to connect in the online
world to form relationships for personal, political and business use.”
Social media is a shift in how people discover, read, and share news, media, and
content Television and newspapers areno longer king when it comes to filtering and sharing
news. People are more likely to get their news by reading Trending Topics on Twitter,
and they are more likely to share a link to a friend‟s blog post than MSN‟s homepage.
Social media is a fusion of sociology and technology
Social media is user-controlled, which means that sociologic components play a large
role in any company‟s social media business strategy. The limits of social media are
only set by the limits of the technology of social media tools.
Social media is a dialogue
At one time, companies had a monologue with its customers. Companies put out
television commercials or print ads about its products and waited to see whether the
sales rolled in to determine success rates. Now, social media allows companies to have
a dialogue with its customers and gain valuable feedback and input as it creates the
Social media is the democratization of information
Information and messaging for a company was once controlled by its marketing and
sales departments. Now, with the democratization of information, no one owns the
message about a product or company. Every company must become part of the
conversation or risk letting users become the voice of the company.
Social media is people connecting with others
Social media allows each person to connect with others, which means most of the
messaging a person receives is from his or her network. It‟s essential for companies to
learn to network with its customers in order to promote the company message.
Social media is content readers become content publishers
Content readers are not only consumers. Social media allows content readers to
become content publishers. In this way, social media allows content readers to share
the content with their own network of followers by publishing or republishing the
message in their own words.
Social media is forming relationships for personal, political, and business use
Social media is not just about content or messaging in a different format. Social media
is about relationships. For companies, social media is about creating a more personal
relationship with end-consumers to build a network around a service or product.
It is clear that there are many components to social media, but the best way to
understand social media is to just try it. I hope by now you‟re excited to see what social
media can do for your business
Benefits Of Social Media For Company
Using social media internally
Social media can be used internally to improve communication across business
functions and help your employees build a sense of camaraderie around the office. It‟s
also a useful method for collaborating quickly and independent of location. Yet another
use of social media is documenting conversations, discussions, and decisions to be
used later in performance reviews or decision case studies.
The benefits of using social media beyond its usage mainly revolve around costs. For a
start-up or a small to mid-sized business, social media may be a very cost-effective
solution to other software packages on the market. Many of the typical social media
tools have closed-network business solution counterparts. For example, the business
version of Twitter is an application called Yammer, and like Twitter, it‟s free to use.
Using social media to reach potential employees
Human resources professionals use social media to build the employer brand of the
company and sell the company as a preferred place of employment. Human resources
professionals use social media to monitor their company‟s brand for damage control.
With websites like The Vault and PayScale allowing employees to “tell-all” about their
former jobs, brand management is more important than ever for HR professionals.
Finally, they can also use social media to research candidates and learn more about
them beyond what is featured on a resume or in a cover letter.
Using social media to reach end-consumers
There are so many ways to use social media to communicate with the customer, and as
social media goes mainstream companies are finding new ways every day. All of these
purposes for communication fall into three main functions: public relations and
marketing, sales, and customer services. Each of these three usages will be discussed
in detail at a later point.